Independent beauty-industry media
We tell their stories. We share what works.
Salon Propaganda is independent media for salon professionals: original stories, practical business knowledge, and the culture behind the chair.
The Latest
Why hairstylists don't need to go viral to build a career. On attracting the right clients, earning trust, and the difference between an audience and a chair that stays full.
The Blueprint
The Blueprint profiles professionals who have built something distinctive, and gets into how they did it: the pricing, the hiring, the calls that paid off and the ones that did not. We care less about follower counts than about what someone actually decided. First profiles are in the works.
The Toolbox
Pricing, hiring, retention, the math of actually running a chair. We're building worksheets and calculators you can use for free, without handing over your email first. They'll show up here as they're ready.
A Salon Propaganda Original
An original series about the people who run this industry and the decisions behind their work. It's in development now; the first episode will appear here once it's made.
Learn about the show
Why we exist
Joe Atang spent years in salon operations, consulting, and work behind the chair before starting Salon Propaganda. He learned most of it the slow way, mistakes included, and built the publication to put that experience to work for the people doing the job now.
Read the full story